7 Steps Assessment
A powerful set of assessments using Accelerence’s proprietary model to provide deep insight into how your organization performs on the 7 fundamental business launch functions required for break away growth. These are the functions you must execute well to acquire customers, grow revenue, and become investment grade. The assessments are designed to provide a cross functional view of your business to accurately determine where your growth efforts are being constrained. We create “Compared Insight” by performing both a self and Accelerence delivered assessment that allows us to fine tune our recommendations. Fundamentally the lower your organization scores in a given step the greater the constraint on your growth.
- Know Thy Customer - Deep customer intimacy provides the foundation for creating solutions that solve meaningful problems that can be economically justified. Knowledge of customer buying behaviors and barriers to buying are crucial to consummating sales.
- Know Thy Competition - A high quality, unbiased and formal understanding of the competitive landscape provides the basis for determining market entry viability, and truly effective market positioning.
- Develop Strong, Actionable Segments - A true understanding of market size and the segments that exist within it provides the entrepreneur with the ammunition to create focus and dominate segments.
- Articulate a Meaningful, Defensible Value Proposition - A solid value proposition is the cornerstone of market messaging, for setting hooks with customers that inspire them to take next steps through the sales funnel, and for sales/customer dialogue.
- Commit to Sales as a Differentiator - Successful execution of a business plan requires as much valuable differentiation as possible. Customer engagement strategies and sales execution must be part of this.
- Build Passion and Commitment in the Team - Simply put, inspired teams created inspired results. Over time, in the heat of continuous battle and the overcoming of consistent obstacles team passion and commitment can wane.
- Align Everything, Establish a Drumbeat - Rapidly growing, resource constrained organization must manage commitments, aligns its resources and stay focused on the critical success factors.