Customer Testimonials from Success Stories at Accelerence


“This is like gold to our small company right now. We’re launching digital marketing products for small location based businesses and we’re having to design a scalable sales process that is authentic and effective. We’ve already implemented some of your ideas!”

Justin Queen., President/CEO at Blu Zeus

“Will and Mike Shook communicate an outstanding and well-supported perspective on business growth. Central to their model is the vital importance of people. From team motivation and development to personalized customer acquisition and a commitment to outstanding customer service, these guys truly understand that the key to business success starts with the people inside and outside of the company”

Amanda E., Lecturer, Management, Innovation and Entrepreneurship at NCSU Poole College of Management

“Mike and Will Shook have been fantastic to work with! They have a clear, experience based knowledge and understanding of the fundamental business principles that drive success. Their 7 Steps to Profitable Growth Assessment has been a great tool and guide to help us think through our business model, better understand who our competition is, what market segments we should be focused on and what we can do better to help serve our customers.”

Christian D., VP of Sales - Managing Partner at Tego Data Systems

“The Partners at Accelerence truly understand the gears that must effectively turn in order for a young venture to validate and execute a successful business model. Their 7 step model does a masterful job of integrating both key marketing and leadership needs into a synthesized growth strategy. Accelerence did an excellent job of facilitating several NC State FAST 15 companies through their process, and it will positively impact their revenue growth and profitability.”

Russell T., President at NIRvana Sciences

“Working with Accelerence has been a very productive engagement for us. Following the 7 Steps to Profitable Business Growth has really allowed us to at a granular level fine tune our business model. We could not be happier with the progress we have made.”

Carter H., VP of Operations - Co Founder at Tego Data Systems

“Mike and Will Shook effectively communicate and execute the 7 Steps to Profitable Growth. Their insight and willingness to cut to the core of the problems and work to great solutions is very refreshing. They understand the full life-cycle of business processes and products. They are fun to work with and their energy to help companies succeed is boundless.”

Donnie G., CEO Co-founder at Product Broadcasting, Inc.

“The 7 Steps to Profitable Business Growth" has been fundamental in helping is define our product, market and customer profile. The Shooks drove us to find clarity and develop a comprehensive easily understandable message to our clients and prospects.”

Daniel B., Vice President of Technology at Tego Data Systems

“Hiring and retaining great talent is one of the most challenging aspects of business growth. Outsource options are available, but fast growing companies need guidance on how to align recruitment and incentive structures with an eye to future growth. The Shook brothers truly understand the complexities and importance of getting this formula right over and over again as a business grows.”

Amanda E., President of Galaxy Diagnostics, Inc.

“My 5+ years working with Mike and Will as the CFO of Strategic Technologies provided me with the experience of seeing Mike and Will attain successful results in their approach to customer engagement, growth strategies, business processes and leadership. From recognizing product and service offerings most critical to their customers to developing and leading a dedicated team of professionals, the Shook's applied energy and razor-focus to maximizing results. As we worked through a variety of financing strategies to support growth, it was apparent their business acumen crossed all areas of the business excelling in a fast, high-growth environment. I carry much of what I learned from Mike and Will as the standard of excellence for my career and future endeavors.”

Karen Bertaux Chief Financial Officer -AGDATA

“Working with Will and Mike has been a full throttle educational experience. Their willingness to share their experience and knowledge is unique and refreshing. Their ability to draw the best in you out is what I have enjoyed the most.”

Daniel B., Vice President of Technology at Tego Data Systems

“Working with Accelerence and spending the time with customers as well as peer groups has really allowed us to clearly define our offerings. Utilizing their knowledge and experience they have forced us to really deep dive into the problems we solve for our customers.”

Carter H., VP of Operations - Co Founder at Tego Data Systems

“Succeeding as a potentially high growth, entrepreneurial company is just plain hard. Very few survive. Having been a Leadership Team member at several startup firms who thoughtfully executed lucrative exit strategies, I have the wisdom or "scar tissue" as proof. Nothing happens by accident. Having learned and lived "The 7 Steps to Profitable Growth" under Mike and Will's tutelage, more than prepared me as a leader and advisor to each of these success stories. These powerful guiding principles were an invaluable part of why these companies thrived”

John Turnburke- VP Corporate Development- Intuit

“Rarely do you find business advisors so willing and interested to dig into a new business and understand it inside and out. Mike & Will Shook truly raise the bar by extending their strategic perspective on business growth right down into the nitty gritty of customer development.”

Amanda E., Lecturer, Management, Innovation and Entrepreneurship at NCSU Poole College of Management

“Working with Mike and Will Shook from the very early days at Strategic Technologies, I had the benefit of seeing the Accelerence process developed "in the lab" and refined over years of business planning and execution cycles. The clarity of focus these processes drive on customer, market, differentiated value proposition, sales execution and delivery optimization is a formula for success. Many entrepreneurs tend to jump to market and fight it out in the trenches, without pausing to do the disciplined work to evaluate conditions and develop a truly effective and differentiated value proposition and go-to-market strategy. Mike and Will's market wisdom, combined with their outstanding mentorship skills and their proven process, can help you distill what you know (and don't know) about your customers, products, and market, and build a path to success. ”

Paul Penny, VP of Advisory Services, Varrow

“Mike and Will developed a team of inspired leaders at Strategic Technologies and leveraged the fundamentals of the Accelerence 7 Step Process to fuel  explosive growth for 10+ years. I leveraged their business strategy, business planning and sales leadership processes to accelerate CIBER’s growth in the Eastern US over the past 10 years. Other leaders they developed at became strong leaders at EMC, Net App, CA Technologies, Red Hat, Intuit and Misys which is strong validation of the effectiveness of their methodologies!”

Dan Russell, VP of Eastern US, CIBER, Inc