Recently we conducted a workshop on “Breaking Free of Your Growth Constraints.” During a fairly in-depth discussion on how to create a scalable sales function, we posited the concept that sales should be a genuine source of differentiation for B2B companies. One member of the audience, who has incredible experience leading US-wide sales for a multi-national tech company, said “Sales as a differentiator…huh…never really looked at it that way.” With that light shed, he continued on by explai...