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The Value Proposition Road Map

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The Value Proposition Road Map
Successful business executives understand the importance of creating compelling business plans and models. They further understand that great plans will fail if they are poorly executed. In essence, the formula for success is one part great plan, one part great plan execution and one part great people. What is often not clearly understood is the importance early-on of creating a unique, compelling, high impact, and fully defensible value proposition. Our view is that the value proposition define...
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Posted in: Mike Shook | Tags: value , proposition , prop , excellence , growth , customer profile , problem solved , competitive positioning , ROI , entrepreneurship | Comments (0) | View Count: (4902)
Seven Constraints to Business Growth by Mike Shook
Every leader of an emerging business knows that there are fundamentals that must be mastered to foster business growth and success. A quality solution offering. Excellent customer service. Focused sales. Targeted and compelling marketing. Money! If growth were merely a matter of assembling the talent needed to master those broad brushstrokes – and to secure financing – the path to success would be fairly straightforward. Yet according to a recent study by Inc. magazine and the National Busi...
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Posted in: Mike Shook | Tags: Entrepreneur , start up , seven , constraints , sales , segmentation , segments , customer , competition , differentiator , value proposition , value prop , alignment , passion , commitment , team , Growth | Comments (0) | View Count: (12376)
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