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So How Do You Compete? Making Sales An Integral Part Of Differentiation
Recently we conducted a workshop on “Breaking Free of Your Growth Constraints.” During a fairly in-depth discussion on how to create a scalable sales function, we posited the concept that sales should be a genuine source of differentiation for B2B companies. One member of the audience, who has incredible experience leading US-wide sales for a multi-national tech company, said “Sales as a differentiator…huh…never really looked at it that way.” With that light shed, he continued on by explai...
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Posted in: Fueling Growth, Will Shook | Tags: IP , strategic value , win rates , sales cycle time , forecast risk , differentiation , compete , entrepreneurs , entrepreneurship , B2B , McKinsey , pipeline , sales , differentiator , Sales | Comments (0) | View Count: (5361)
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