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The Value Proposition Road Map

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The Value Proposition Road Map
Successful business executives understand the importance of creating compelling business plans and models. They further understand that great plans will fail if they are poorly executed. In essence, the formula for success is one part great plan, one part great plan execution and one part great people. What is often not clearly understood is the importance early-on of creating a unique, compelling, high impact, and fully defensible value proposition. Our view is that the value proposition define...
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Posted in: Mike Shook | Tags: value , proposition , prop , excellence , growth , customer profile , problem solved , competitive positioning , ROI , entrepreneurship | Comments (0) | View Count: (4711)
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