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Big Hat No Cattle vs. Big Fish Small Pond: Actionable Market Segments for Growth
If you are a growth ready company, there’s a choice you have to make. Do you want to be the company with a big hat and no cattle, or the one that is a big fish in a small pond? What matters to you more, ego or results? One choice places a premium on impression and one places a premium on discipline. When you are in the weeds, that decision doesn’t seem as clear cut as when it’s presented as an easy A/B choice.
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Posted in: Fueling Growth, Will Shook | Tags: Actionable , market , segments , big , fish , small , pond , market characteristics , revenue , growth , outcomes , results | Comments (0) | View Count: (2682)
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